AARRR : pirate metrics

Innovation accounting: The measurement of innovation is key when you apply the lean startup cycle: build – MEASURE – learn. One of the oldest metrics are the so-called Pirate Metrics: AARRR! In this episode I will explain these 5 metrics and the way to use them. The difference between vanity & actionable metrics will be explained in the end.

And check out , all the links and canvas instruments below.

More information on Pirate Metrics:


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