In this episode of InnoUpdate I do a review of the new book by David Bland & Alexander Osterwalder called: Testing business ideas. They call it a “field guide for rapid experimentation”. It’s a hands on playbook with over 40 experiments explained and described.
Extra resources
- Buy the book: Testing Business Ideas by David Bland and Alex Osterwalder
- 5 steps to make experimentation a repeatable process
- The David Bland Hypothesis: Assumption Mapping Before Testing Business Ideas Facilitates Better Product Decisions
- Testing Business Ideas – David Bland on The Product Experience
- TEI 244: 44 ways product managers can test ideas – with David Bland
- Designing Modern Teams by David Bland
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