Testing business ideas

In this episode of InnoUpdate I do a review of the new book by David Bland & Alexander Osterwalder called: Testing business ideas. They call it a “field guide for rapid experimentation”. It’s a hands on playbook with over 40 experiments explained and described.

Extra resources

• Buy the book: Testing Business Ideas by David Bland and Alex Osterwalder

• The David Bland Hypothesis: Assumption Mapping Before Testing Business Ideas Facilitates Better Product Decisions

• @DavidJBland on Twitter

• @DavidJBland on Medium

• 5 steps to make experimentation a repeatable process
• The David Bland Hypothesis: Assumption Mapping Before Testing Business Ideas Facilitates Better Product Decisions
• Testing Business Ideas – David Bland on The Product Experience
• TEI 244: 44 ways product managers can test ideas – with David Bland
• Designing Modern Teams by David Bland