Learn more about how innovators “took over” the Mc Kinsey model for growth. And now innovators like Steve Blank & Brant Cooper are criticizing the model.
Background documentation:
- The Original McKinsey article (2009)
- HBR article february 2019 on the horizons in innovation community
- Andrea F Hill in 2017 in Medium : Sustaining Growth with the Three Horizons Model for Innovation
- Brant Cooper of Moves the Needle talks about his view on the Horizons.
- Guru Steve Blank explains a Fatal Flaw in the 3 horizon model.
- Download the slides of this episode.
